Before we design and construct a stand, we first work closely with our customers to develop an exhibition strategy to achieve sales, marketing and communication objectives. Our ROI model not only provides keen insights into the results of the trade fair but also provides expert guidance for optimizing participation in future trade fairs.

From Formula 1 to ROI calculation formula

Mastervolt makes a special contribution to the fleet of the VOLVO Ocean Race, the Formula 1 of sailing. Without wanting to be a sponsor, this company invested in activities and communication surrounding this prestigious event. But the big question was: does it make sense to invest in this event again.

Joint trade-fair presentation of three brands 

Hyva is one of the world’s leading suppliers of innovative and highly efficient transport solutions for the commercial vehicle industry. At IAA in Hanover, Hyva presented itself together with two subsidiary companies offering a range of hydraulic solutions.

For every 10 euros invested in trade shows, a return of 272 euros

VanRiet Material Handling Systems from Houten no longer believed in trade shows. The new stand – in the then new house style – was not really working, the three trade shows per year were a real drain on finances and no one dared speculate about the benefits. Several years on, we facilitate eight trade show participations per year worldwide, jointly generating 27.2 times more than they cost.


The combination of result-oriented working methods and Beewan’s vast experience with an array of global brands and local heroes are absolutely unique in the world of trade shows and brand experience.




Project management



ROI and evaluation


Joost Schaaff


“Beewan is not just our strategic partner creating our propositions and trade show attack plans, they also make sure that we can still present ourselves at exhibitions with long waiting lists like the ProWein in Dusseldorf.”

Thomas van Workum


“Beewan is totally aligned with our business strategy and therefore not only able to realize our global exhibition program but also to make our North American market introduction really successful.”

Jack Hoogendoorn

Canon Medical Systems Europe

“You don’t meet them too often: people who are straightforward, result oriented, transparent and real team players. Together we took up a challenge to continuously strengthen our marketing strategy and execution, thus improving our ROI in the end."