Participation in trade fairs is an intensive and time-consuming activity. In this light, it’s hardly surprising that most companies tend to emphasize the organizational aspects. “There’s so much to take into account already,” is a justification we have often heard. But focus exclusively on making a presentable impression and you risk missing out on the vast potential that trade fairs offer in terms of HR, sales, communication and marketing. To take full advantage of these opportunities, Beewan offers companies interactive sessions designed to develop a strategy for successful trade-fair participation.
Together with the stakeholders from management, marketing, communication and sales, we focus on the brand, the evolving market, the various target groups, ambitions, opportunities and threats. We bring the right people together to ensure that every angle is discussed and prioritized, a process that often generates surprising insights.
We put the outcome of these sessions into a strategy debrief. Linking various factors such as target groups, messages and opportunities, enables us to discover logical connections and map out possible routes to success. Together we select the path with the greatest potential. This path then forms the basis for the next creative phase: concept development.
Beewan moderates these sessions, contributing years of expertise and experience gained from working with hundreds of brands and companies. An additional advantage is that a plan of attack resulting from such a collaborative process enjoys wide support within the organization