In conversation with Managing Director Rob van Rijswijk and Creative Director Maarten Holland, it becomes clear how Beewan Sports has deliberately positioned itself even sharper.

What does the future of the stadium district look like? During this session, we will explore how mobility, fan experience and placemaking can come together to better serve visitors, unlock new commercial opportunities and create more attractive, vibrant stadium destinations.

The club’s DNA is leading in concept, design and execution.