Insights and perspectives
HOW BEEWAN SPORTS TRANSLATES SPORTS EXPERIENCE INTO GROWTH, VALUE AND IMPACT
In conversation with Managing Director Rob van Rijswijk and Creative Director Maarten Holland, it becomes clear how Beewan Sports has deliberately positioned itself even sharper.
Beewan Sports Experience focuses entirely on increasing the sports experience and creating value for clubs, sponsors and the public. The projects appeal to the imagination: from skyboxes and business spaces at Ajax, N.E.C. Nijmegen and SC Cambuur to the ultimate Elfstedentocht experience at musical ‘De Tocht’. From fan zones for the Spanish women’s team to VIP hospitality in TeamNL’s Olympic Club during the Olympic Games in Paris, and from brand activations for socially relevant campaigns to Aston Martin’s VIP pavilion at the 24 Hours of Le Mans. It’s always about experiences that make people stay longer, experience more and connect brands more strongly to their audience. It is precisely those diverse projects that illustrate the versatility of Beewan Sports and show how widely their expertise is…..