Making the energy transition tangible at scale
Following its debut at the Olympic Games, Missie H2 evolved into a travelling national platform.
Across major public events in the Netherlands, hydrogen was translated into an accessible and engaging experience - reaching a broad audience including families, students, industry visitors and policymakers.
Not just informing, but making the energy transition visible, understandable and relevant at scale.
Beewan designed and realised a modular experience concept, enabling consistent storytelling across multiple locations and audiences.
Services
+ Strategic Definition
+ Experience Design
+ Spatial Design
+ Engineering & Realisation
+ Project Leadership
+ Narrative Development
+ UX/UI design
+ Immersive storytelling
Highlights
25,000+
Across multiple national events
Reach
From school classes to industry professionals
Visibility
Across leading public and sector-driven events
Project details
The Context
The platform travelled across the Netherlands, activating audiences at:
- Wereldhavendagen – Rotterdam
- Wind Meets Gas – Groningen (Grote Markt)
- Zeehavendagen – Amsterdam
- Open Day – Eemshaven
- DelfSail – Delfzijl
Each event brought together a different audience – from local communities to industry stakeholders.
The challenge was not just reach.
It was consistency.
The Challenge
How do you translate a complex energy transition into an experience that works for:
- school classes and families
- industry professionals
- policymakers and public stakeholders
And how do you maintain clarity and relevance across different locations, audiences and contexts?
The Strategy
Missie H2 was developed as a modular experience platform – designed for mobility, scalability and consistency.
Two core elements formed the foundation:
Mindset Dome
An immersive film experience connecting the energy transition to ambition, performance and long-term thinking.
Interactive Dome
A hands-on environment where visitors actively engaged with hydrogen across the value chain.
Together, they created a clear and repeatable experience – adaptable to each location while maintaining a consistent narrative.
The Experience
Arrival – attracting attention
The domes created a strong visual presence within busy public environments.
Immersion – setting the narrative
The Mindset Dome introduced the energy transition through a cinematic experience.
Engagement – making it tangible
In the Interactive Dome, visitors explored hydrogen through hands-on installations focused on:
- production
- storage
- transport
- applications
Complexity became accessible.
Participation – broad engagement
Visitors did not just observe.
They participated, learned and interacted.
The Impact
25,000+ visitors engaged
Across multiple national events
Broad demographic reach
Including school groups, families and professionals
Hydrogen made accessible
To a wide public audience
Strong public and institutional presence
With visits from ministers, mayors and ambassadors
What mattered most
- A complex societal theme became accessible to a broad audience
- The energy transition became visible and understandable
- Engagement extended beyond industry into public awareness
- A consistent platform enabled scale without losing clarity
From Olympic stage
to national platform.