Bringing new energy to MVV's business community
For MVV Maastricht, Beewan Sports designed and realised a new business lounge where hospitality, flexibility and club identity come together.
More than a refurbishment, the project introduced a new setting for connection - creating fresh energy within MVV's business community while supporting a wide range of activities throughout the year.
Designed for both matchdays and non-matchdays, the lounge functions as a versatile environment for networking, meetings, presentations and events, extending its value far beyond football.
Services
+ Interior Design
+ Hospitality Design
+ Experience Design
+ Graphic Design
+ 3D Design
+ Technical Design
+ Project Management
+ Realisation
Highlights
Project details
CONTEXT
Football clubs increasingly expect their hospitality spaces to perform beyond matchday.
Business lounges are no longer used only for hosting sponsors during matches. They have become year-round assets, supporting meetings, events, networking and community activities.
For MVV Maastricht, the ambition was to create a space that could generate energy, connection and value throughout the year, while remaining unmistakably connected to the identity of the club.
THE MOVE
The design was built around one principle: flexibility without losing identity.
At the centre of the lounge stands a striking four-sided bar, creating a natural social hub where hospitality, movement and interaction come together. During matchdays it becomes the heart of the experience, while throughout the week it helps organise the space for different types of use.
Around this centre, flexible room dividers allow the environment to shift effortlessly between networking events, business meetings, presentations and more intimate gatherings.
An integrated museum wall brings MVV’s heritage into the heart of the space. Historic artefacts and club memorabilia are displayed as part of the hospitality experience, connecting past and present while reinforcing the club’s unique character.
One space.
Multiple functions.
One identity.
THE RESULTS
The new business lounge has become a platform for connection.
On matchdays it supports hospitality and sponsor engagement. Throughout the rest of the year it provides a flexible setting for meetings, events and community activities.
By combining hospitality, adaptability and heritage, the environment helps MVV activate its facilities beyond football alone.
Designed to create value 365 days a year, the lounge strengthens relationships, supports commercial activity and reinforces the connection between business guests and the club.
A new place to meet.
A new place to connect.
A new place to belong.
